Marketing That Matters
SHAW AIR FORCE BASE GUIDE& DIRECTORY
Shaw Air Force base effects a three-county area that represents a combined economic impact of $3.4 billion annually. Located in Sumter, SC, a loyal military community, Shaw is the area’s number one employer – accounting for more than 5,400 active duty military, and over 11,600 military dependents and civil service employees. These numbers are only growing, as BRAC continues to pour an influx of personnel from the 3rd Army Headquarters, previously located in Atlanta. Furthermore, local military retirees have an impressive impact, with a combined $101 million in annual incomes.
The Shaw AFB Guide & Directory is the first resource made available to incoming personnel, serving also as a daily resource for the many individuals currently stationed at the installation. Available in both print and interactive online mediums, the guide is the perfect way for your business to directly reach the large and lucrative military market.
This Shaw Air Force Base Directory consists of the following sections:
Base Telephone Numbers: In this section, base personnel can find critical information for Shaw AFB, including DOD & DSN numbers, organizational listings and wing unit numbers, making it a valuable tool for base personnel 365 days a year.
Base Maps: Virtual maps of Shaw, including gates and base housing. Exclusive advertising space is available in this high-traffic section.
Base Information: The must-read section for personnel and families with orders to PCS to Shaw AFB, this section features great information on each bases’ history, what to do when you arrive, housing, education, health care, family support, recreation and the surrounding community.
Pro-Military Business Showcase: This section provides the unique opportunity for military-friendly businesses to advertise and distinguish themselves amongst this profitable market. Full-color ads are beautifully and prominently displayed in order to best showcase your products, services and support. With traceable results and analytic reports, it is the ideal way to market your business.